As you may have seen, the club have revealed season ticket renewal prices for our next campaign with some of you facing increases of as much as 14 per cent.

Over the last few months we've been canvassing members' opinions around expectations of pricing, regardless of which league we will be in.

While we acknowledge that the club have engaged with us directly ahead of the announcement, it is disappointing that they took away the feedback, but haven't acted on any of it, which was not the outcome we wanted.

We understand the club's running costs increase each year, but with rising income from sponsors, TV rights, and match-day hospitality, we had hoped this additional revenue could offset any price increases for fans.

We presented three main pieces of feedback to the club that came across loud and clear from you.

1. a general price freeze on season tickets and we hoped the club would lead by the example of some of the Premier League clubs

2. to rethink their concession prices based on the changes they made last season

3. to review the cost of general match day prices, general match day pricing has yet to be discussed in any detail.

Season ticket and match day ticket price increases are never welcomed, particularly during times of continued widespread economic pressures. Stop Exploiting Loyalty is a campaign organised by the Football Supporters' Association which continues to express its frustration at rising costs for match-going fans and we continue to work with these groups to put more pressure on clubs to stop passing costs onto fans, especially with Leeds United having one of the most loyal fan bases in the country.

It's still unclear what price all of us will be paying; some fans face larger increases than others as the club continues to level out season ticket legacy pricing, which aims to ensure that, in the future, no season ticket holder is paying more than the one sat next to them.

It's also disappointing that the club hasn't taken the opportunity to address ongoing inconsistencies in concession pricing, particularly for supporters who remain in full-time education beyond the age of 16. Additionally, rising matchday prices risk making attendance unaffordable for some families, potentially harming the atmosphere at games and jeopardising the club's future generation of fans.

It's worth noting that existing season ticket holders will only be able to renew online if they meet the 80 per cent attendance threshold which is 18 or more home league games this season. During the renewal window, as and when more home league games are played and fan attendance increases, more will be invited to renew.

We will continue the dialogue with the club and push hard to make your voices heard.

Marching On Together